Influence is a solution consisting of three parts, Discover, Engage and Publish. It's a suite of tools designed for businesses to leverage influential customers and non-customer content on Instagram to increase reach, engagement and revenue.
Influence: Engage gives you the opportunity to interact with influencers who are mentioning your business online. Whenever an Instagram users tags your company in a post, it will appear in this list.
You're able to request image rights for any posts which you can then use in your own marketing materials.
Real user generated Instagram content can be so beneficial for your brand and this tool allows you to leverage it to its potential
- Navigate to Influence >> Engage
- Click Login with Facebook
If you haven't already connected your Instagram account to Influence: Engage, just follow the steps in the Facebook popup to connect your account. You'll need to be logged in to Instagram.
How to use Influence: Engage
Once your account is connected, you will see a list of posts by Instagram users who have mentioned your brand.
Requesting Image Rights
To use customer images in your marketing, you'll need to get their permission. Influence: Engage gives you a quick and simple way to do this. Simply locate the post whose image you wish to use, and click the Request Permission button. The poster will be notified by Instagram and will be able to grant permission within Instagram.
Once permission is granted, you'll be able to activate those images for use in your own Influence: Publish widget on site, allowing you to add Instagram content to your site and turn customer pictures into shoppable galleries.
To use an image, toggle it On using the toggle button on an approved post.
The first filter panel on the right hand side lets you choose to see posts by your Instagram account, mentioning your account, or content written by Instagram users containing company or product reviews.
You may also filter by permission approval status for each image.