Dynamic link allows you to send Review Invitations in your own emails. Visit this support article for more information.
Generate a link using REVIEWS.io Dynamic Link and include it in a Pardot Email Template:
Create a custom formula field in the Salesforce Contact object with a field label of say Dynamic Link.
The formula is of the format:
Where test-account-for-videos is your REVIEWS.io Store Key.
In Pardot>Pardot Settings>Object and Field Configuration>Prospect Fields. Create a Custom Field for the Dynamic Link field created in Salesforce.
The field is then available in Pardot as a Variable Tag %%Dynamic_Link%%
Create a Pardot Email Template and add the link with URL www.reviews.io/%%dynamic_link%%
Use the Pardot Email Template to send emails which include the REVIEWS.io Dynamic Link to Pardot Campaign or Opportunity Prospects.
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