To gain stars in your Google AdWords campaign you will need to meet the following requirements:

  • Collect at least 100 verified reviews - Google wants quality reviews that give valuable insight into your business performance.

  • Collected within a 12-month period, per country - the 100 reviews need to be collected for the country the ad campaign is targeted at, and the 12 month period is rolling.

  • Total reviews need an average score of at least 3.5 out of 5.

Reviews will be sent to Google if they meet the following requirements:

  • From a verified customer of a business with proof of purchase

  • Does not contain profanity or other objectionable content

  • Does not contain the names of individuals of a particular business

  • Factually correct

Once your reach the 100 verified Company reviews milestone Stars will typically start appearing within a few weeks, once Google performs their next index on your page.

You may find that you are not always seeing stars on your end. This can happen for the following reasons below:

  • You're performing multiple searches from your own IP for the same keywords - If you spam Google search over and over again looking for your ads or extensions, Google will stop showing them to you, so don't be over-zealous in checking if they exist.

  • Google is deciding when to show your Seller Ratings - Time of day may be a factor in Google's decision to show your seller ratings, so if they're not there, try again a bit later on. Vary your keywords also, because different keywords have different intent.

To find out if you have a seller rating for a specific country, edit the following URL to replace "{yourwebsite}" with your homepage URL:

https://www.google.com/shopping/ratings/account/lookup?q={yourwebsite}

You'll be able to view information about your shop as well as a seller rating if your site meets the minimum seller rating thresholds. A country selector will allow you to view this information per country. Use the drop-down menu to see your seller ratings in different countries.

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