This article will show you how to connect your Google Shopping Product Feed to your account as an alternative to an e-commerce plugin or manual feed.


  • Available on all plans


  • Log in to

  • Navigate to >> Reviews Setup

  • Click >> Product Catalogue



To continue, you'll need to take a note of your Google Merchant Account ID. This is found in the top-right corner of your Google Merchant Center screen once logged in.

  • Click Add Product Feed

  • Click Link Google Shopping Account

  • Click Setup Google Merchant ID

  • Enter your Google Merchant ID

  • Click Update Merchant ID & Continue

  • Click Connect My Google Shopping Account

  • Follow the on-screen instructions to authorise your Google Account. ┬áMake sure you are signed in to the same account as your Merchant Center.

  • Once you have authorised your Google Account, your Product Feed will show as linked.

  • On the Product Catalogue >> Product Setup page, you'll see your products appear.


Will I need to update my Product Catalogue in when I add products in Google Shopping?

No. Any changes to your Google Product Feed in your Google Merchant Account are automatically updated in now that you have linked the two accounts together. Therefore you only need to follow the instructions on this page once.

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