This article will show you how to connect your Google Shopping Product Feed to your account as an alternative to an e-commerce plugin or manual feed.


  • Available on all plans

  • NOTE: Stars in Google Shopping requires the small business plan or above.


  • Log in to

  • Navigate to Collection >> Product Catalogue

  • Click Setup Product Feed


Note To continue, you'll need to take a note of your Google Merchant Account ID. This is found in the top-right corner of your Google Merchant Centre screen once logged in.

  • Click Link Google Shopping Account

  • Click Setup Google Merchant ID

  • Enter your Google Merchant ID

  • Click Update Merchant ID & Continue

  • Click Connect My Google Shopping Account

  • Follow the on-screen instructions to authorise your Google Account. ┬áMake sure you are signed in to the same account as your Merchant Centre.

  • Once you have authorised your Google Account, your Product Feed will show as linked.

  • On the Product Catalogue page, you'll see your products appear.


Will I need to update my Product Catalogue in when I add products in Google Shopping?

No. Any changes to your Google Product Feed in your Google Merchant Account are automatically updated in now that you have linked the two accounts together. Therefore you only need to follow the instructions on this page once.

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