Connect your Amazon account with to automate your review collection and pull through existing Company Amazon reviews


  • Active account

  • Available as a bolt-on.

  • Amazon MWS developer access


  • Navigate to Integrations >> Amazon.



Amazon Marketplace Web Service (Amazon MWS) is an integrated Web service API that helps Amazon sellers to programmatically exchange data on listings, orders, payments, reports, and more. By enabling MWS access to your Amazon store we can collect Amazon seller feedback for you. Your seller rating and feedback score are key metrics used by Amazon to determine who wins the Buy Box. Sellers with consistently stellar customer service and seller ratings can typically win the Buy Box at higher prices and profit margins than competitors with lower feedback scores.


To get started with Amazon review integration, it is essential that you have the following:-

Amazon MWS developer access

Amazon MWS developer access is not granted to all sellers so please ensure you have this in place before you attempt to integrate with Amazon.

Setting up Amazon

Step 1

In a new tab, sign in to your Amazon Seller Central account.

Step 2

Click on Settings >> User Permissions

Step 3

Under Amazon MWS Developer Permissions click Enable Developer Access
this will trigger a confirmation email to your configured Amazon email address.

Step 4

Once your email has been verified you should be able to obtain the required information, make a note of your credentials as you'll need to copy and paste them into the setup form below.

If you cannot Enable Developer Access then you may not have this available to you within your Amazon account. If this is not available then you will need to apply for an Amazon Developer Account through Amazon in order to set up the integration.

Step 5

In the 'Your Account Information' section, locate your Merchant ID and copy and paste it into the field.

Select which marketplace your store operates in.

Step 6

Under 'Current Authorisations' click 'View your credentials' and then copy and paste your AWS Access Key ID into the field.

Step 7

With the "Your Developer Account Information" modal still open, click 'View' to reveal your Secret Key and then paste it into the field.

Step 8

Now determine your MWS Service URL, this will depend on the geographic marketplace in which your store operates. e.g.,,

Step 9

Next we need to know the collection URL for customers to leave a review. This will depend on the geographic marketplace in which your store operates with the added path '/feedback' so for a UK store you'd use

Step 10

Now we need the URL for your stores Amazon seller page where customers can review your collected feedback.

Step 11

Click Setup to Complete

That's all the details we require to get set up, click the button below and then head down to the 'Email Integration' steps that will allow us to send emails directly to your Amazon customers.

Email Integration

Step 1

You now need to allow Reviews to send email via your Amazon account, otherwise Amazon will block us from being able to contact your Customers.

Step 2

In Seller Central click on 'Messages' in the top right corner.

Step 3

Under 'Links' select 'Authorised Emails'

Step 4

Add the following email address ''

Displaying Amazon reviews on your website, Search our 3rd Party Widgets Link


We are able to assist our Enterprise clients with Amazon integration.  Please contact our support team to discuss. There may be additional fees for this service.

Showing your 3rd Party Reviews in your widgets

We do have widgets that support 3rd Party Reviews and you would need to make sure when choosing your widget and adjusting the code that you are enabling ' Display Local Reviews'

Floating Widget example-

Carousel Widget Example

This will then update the code and all you would need to do is copy the code and paste it to your site!

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