Genuine customers are invited to write a review via email or SMS invitation by a business after a transaction, and any review written as a result of this invitation will appear on our website showing the “Verified Buyer” banner.

Some businesses allow reviews to be written directly on their REVIEWS.io page without an invitation. Reviews written in this way are initially unverified, but all reviewers are asked for proof of purchase by email upon review submission.  Once proof of purchase is received, the review becomes marked as verified.