Businesses choose’s platform to manage and collect reviews from their customers.  Some businesses pay a monthly fee for the use of our platform and features.

As an impartial review platform, whether a business chooses to actively collect reviews or not has no bearing on the trust and transparency we place in the reviews on our platform.

As outlined in our Mission Statement, our platform was built with consumers and businesses in mind, and we fight review fraud at every step. We understand that online reviews, while essential to businesses and useful to consumers, are only valued if they can be trusted, and so trust is at the core of everything we do.

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