This article covers common customer & product attributes used by accessories retailers to capture insights into their customers, and products.


Bags

Product Attributes

Question Type: Centered Select

  • Quality (Poor - Excellent)

  • Design (Poor - Excellent)

  • Experience (Poor - Excellent)

Customer Attributes

Type: Multiple Choice

Title: Looking for:
Options: Thoughtful Design, Comfort, Anti-Theft Features, High Quality Craftsmanship, Excellent Security Protection, High Quality Finishings, Compact, Easy Access, Durable, Good Storage Size, Unique, Easily Adjustable, Versatile, Great Gift

Type: Choice

Title: Age:
Options: Under 18, 18 - 24, 25 - 34, 35 - 44, 45 - 54, 55 - 64, 65+

Title: Gender:
Options: Male, Female, Prefer not to say

Title: Bought For:
Options: Personal Use, Gift


Watches

Product Attributes

Type: Centered Select

  • Quality (Poor - Excellent)

  • Design (Poor - Excellent)

  • Value (Poor - Excellent)

  • Comfort (Not Very - Very)

Customer Attributes

Type: Multiple Choice

Title: Looking for:
Options: Accurate Timekeeping, High Quality, Durable, Elegant, Good Weight, Versatile, Looks Expensive, Attracts Compliments, Unique, Great Gift, Great Value

Type: Choice

Title: Age Range
Options: Under 18, 18 - 24, 25 - 34, 35 - 44, 45 - 54, 55 - 64, 65+

Title: Gender
Options: Male, Female

Title: Bought For
Options: Personal Use, Gift


Sunglasses

Product Attributes

Type: Centered Select

  • Quality (Poor - Excellent)

  • Design (Poor - Excellent)

  • Sizing (Runs Small, True to Size, Runs Large)

Customer Attributes

Type: Choice

Title: Age Range
Options: Under 18, 18 - 24, 25 - 34, 35 - 44, 45 - 54, 55 - 64, 65+

Title: Gender
Options: Male, Female

Title: Face Size
Options: Extra Small, Small, Regular, Large

Title: Face Shape
Options: Oval, Square, Heart, Round

Title: How It Fits
Options: Too Small, A Little Small, Perfect, A Little Big, Too Big

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