This article covers common customer & product attributes used by accessories retailers to capture insights into their customers, and products.
Bags
Product Attributes
Question Type: Centered Select
Quality (Poor - Excellent)
Design (Poor - Excellent)
Experience (Poor - Excellent)
Customer Attributes
Type: Multiple Choice
Title: Looking for:
Options: Thoughtful Design, Comfort, Anti-Theft Features, High Quality Craftsmanship, Excellent Security Protection, High Quality Finishings, Compact, Easy Access, Durable, Good Storage Size, Unique, Easily Adjustable, Versatile, Great Gift
Type: Choice
Title: Age:
Options: Under 18, 18 - 24, 25 - 34, 35 - 44, 45 - 54, 55 - 64, 65+
Title: Gender:
Options: Male, Female, Prefer not to say
Title: Bought For:
Options: Personal Use, Gift
Watches
Product Attributes
Type: Centered Select
Quality (Poor - Excellent)
Design (Poor - Excellent)
Value (Poor - Excellent)
Comfort (Not Very - Very)
Customer Attributes
Type: Multiple Choice
Title: Looking for:
Options: Accurate Timekeeping, High Quality, Durable, Elegant, Good Weight, Versatile, Looks Expensive, Attracts Compliments, Unique, Great Gift, Great Value
Type: Choice
Title: Age Range
Options: Under 18, 18 - 24, 25 - 34, 35 - 44, 45 - 54, 55 - 64, 65+
Title: Gender
Options: Male, Female
Title: Bought For
Options: Personal Use, Gift
Sunglasses
Product Attributes
Type: Centered Select
Quality (Poor - Excellent)
Design (Poor - Excellent)
Sizing (Runs Small, True to Size, Runs Large)
Customer Attributes
Type: Choice
Title: Age Range
Options: Under 18, 18 - 24, 25 - 34, 35 - 44, 45 - 54, 55 - 64, 65+
Title: Gender
Options: Male, Female
Title: Face Size
Options: Extra Small, Small, Regular, Large
Title: Face Shape
Options: Oval, Square, Heart, Round
Title: How It Fits
Options: Too Small, A Little Small, Perfect, A Little Big, Too Big