This article covers common customer & product attributes used by beauty retailers to capture insights into their customers, and products.


Hair Products

Product Attributes

Type: Centered Select

  • Results (Poor - Excellent)

  • Conditioning (Poor - Excellent)

  • Long Lasting (Poor - Excellent)

Customer Attributes

Type: Multiple Choice

Title: What I am looking for:
Options: Conditions Well, Gentle, Lathers Well, Even Coverage, Adds Shine, Detangles, Softens Hair, Curl Friendly, Good For Dry Hair, Moisturizes, Strengthens, Smooths, Smells Great, Great Ingredients

Type: Choice

Title: Hair Colour
Options: Black, Brown, Brunette, Blonder, Red, Grey, White

Title: Hair Texture
Options: Curly, Wavy, Straight, Coily, Thin

Title: Hair Length
Options: Very Short, Short, Average, Long, Very Long


Cosmetics Products

Product Attributes

Type: Centered Select

  • Color (Poor - Excellent)

  • Ease of Use (Poor - Excellent)

  • Long Lasting (Poor - Excellent)

Customer Attributes

Type: Multiple Choice

Title: Looking for:
Options: Blending Shadows, Highlighting, Contouring, Powdering, Multi-Purpose

Type: Choice

Title: Eye Color
Options: Brown, Blue, Green, Hazel, Amber

Title: Skin Type
Options: Normal, Dry, Oily, Combination, Acne, Sensitive, Teen

Title: Skin Tone
Options: Fair, Medium, Warm, Tan, Dark

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