This article covers common customer & product attributes used by beauty retailers to capture insights into their customers, and products.
Hair Products
Product Attributes
Type: Centered Select
Results (Poor - Excellent)
Conditioning (Poor - Excellent)
Long Lasting (Poor - Excellent)
Customer Attributes
Type: Multiple Choice
Title: What I am looking for:
Options: Conditions Well, Gentle, Lathers Well, Even Coverage, Adds Shine, Detangles, Softens Hair, Curl Friendly, Good For Dry Hair, Moisturizes, Strengthens, Smooths, Smells Great, Great Ingredients
Type: Choice
Title: Hair Colour
Options: Black, Brown, Brunette, Blonder, Red, Grey, White
Title: Hair Texture
Options: Curly, Wavy, Straight, Coily, Thin
Title: Hair Length
Options: Very Short, Short, Average, Long, Very Long
Cosmetics Products
Product Attributes
Type: Centered Select
Color (Poor - Excellent)
Ease of Use (Poor - Excellent)
Long Lasting (Poor - Excellent)
Customer Attributes
Type: Multiple Choice
Title: Looking for:
Options: Blending Shadows, Highlighting, Contouring, Powdering, Multi-Purpose
Type: Choice
Title: Eye Color
Options: Brown, Blue, Green, Hazel, Amber
Title: Skin Type
Options: Normal, Dry, Oily, Combination, Acne, Sensitive, Teen
Title: Skin Tone
Options: Fair, Medium, Warm, Tan, Dark