This article covers common attributes used by food and supplement retailers to capture insights into products and customers.
Food Products
Product Attributes
Type: Centered Select
Quality (Poor - Excellent)
Taste (Poor - Excellent)
Texture (Poor - Excellent)
Customer Attributes
Type: Multiple Choice
Title: Looking for:
Options: Easy to Prepare, Delicious Flavour, Great Quality, Tasted Homemade, Great Value, Good Portion Size
Type: Choice
Title: Gender
Options: Male, Female
Title: Household
Options: Cooking for me, Cooking for me & a partner, Cooking for the family
Supplements/Wellness Products
Product Attributes
Type: Centered Select
Quality (Poor - Excellent)
Taste (Poor - Excellent)
Texture (Poor - Excellent)
Performance (Poor - Excellent)
Customer Attributes
Type: Multiple Choice
Title: Looking for:
Options: Great Flavour, Great Quality, Great Value, Easy to consume, Instant Effect
Type: Choice
Title: Gender
Options: Male, Female
Title: Age
Options: 18-25, 26-31, 32-40 etc
Title: Frequency of Use
Options: Daily, Weekly, Monthly, Other
Title: Reason for use
Options: Bulking, Weight loss, Energy, Recovery
Title: Body Type
Options: Slim, Athletic, Built
Title: Sport used for
Options: Weightlifting, Martial Arts, Boxing, Running, Swimming, Cycling, Golf, Rugby, Other