This article covers common attributes used by food and supplement retailers to capture insights into products and customers.


Food Products

Product Attributes

Type: Centered Select

  • Quality (Poor - Excellent)

  • Taste (Poor - Excellent)

  • Texture (Poor - Excellent)

Customer Attributes

Type: Multiple Choice

Title: Looking for:
Options: Easy to Prepare, Delicious Flavour, Great Quality, Tasted Homemade, Great Value, Good Portion Size

Type: Choice

Title: Gender
Options: Male, Female

Title: Household
Options: Cooking for me, Cooking for me & a partner, Cooking for the family


Supplements/Wellness Products

Product Attributes

Type: Centered Select

  • Quality (Poor - Excellent)

  • Taste (Poor - Excellent)

  • Texture (Poor - Excellent)

  • Performance (Poor - Excellent)

Customer Attributes

Type: Multiple Choice

Title: Looking for:
Options: Great Flavour, Great Quality, Great Value, Easy to consume, Instant Effect

Type: Choice

Title: Gender
Options: Male, Female

Title: Age

Options: 18-25, 26-31, 32-40 etc

Title: Frequency of Use

Options: Daily, Weekly, Monthly, Other

Title: Reason for use

Options: Bulking, Weight loss, Energy, Recovery

Title: Body Type

Options: Slim, Athletic, Built

Title: Sport used for

Options: Weightlifting, Martial Arts, Boxing, Running, Swimming, Cycling, Golf, Rugby, Other

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