This article covers common customer & product attributes used by skincare retailers to capture insights into their customers, and products.


Mens Shoes

Product Attributes

Type: Centered Select

  • Quality (Poor - Excellent)

  • Design (Poor - Excellent)

  • Sizing/How it Fits (On the Smaller Side, True to Size, Larger then expected)

Customer Attributes

Type: Choice

Title: Size Purchased (EU)
Options: 40, 41, 42, 43, 44, 45, 46

Title: Size Purchased (UK)
Options: 6, 7, 8, 9, 10, 11, 12

Title: Size Purchased (US)
Options: 7, 8, 9, 10, 11, 12, 13

Type: Multiple Choice

Title: Product Standouts
Options: High Quality, Real Leather Smell, Old World Craftsmanship, Hand Crafted, Great Value, Attracts Compliments, Unique, Great Gift

Title: Bought For
Options: Wedding, Work, Birthday, Everyday, Gift, Other


Womens Shoes

Product Attributes

Type: Centered Select

  • Quality (Poor - Excellent)

  • Design (Poor - Excellent)

  • Sizing/How it Fits (On the Smaller Side, True to Size, Larger then expected)

Customer Attributes

Type: Choice

Title: Normal Size (US)
Options: 4, 5, 6, 7, 8, 9, 10, 11 ,12, 13, 14, 15, 16

Title: Size Purchased (US)
Options: 4, 5, 6, 7, 8, 9, 10, 11 ,12, 13, 14, 15, 16

Title: Normal Size (UK)
Options: 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 ,12, 13, 14, 15, 16

Title: Size Purchased (UK)
Options: 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 ,12, 13, 14, 15, 16

Title: Size Purchased (EU)
Options: 35, 35.5,36, 36.5, 37, 37.5, 38, 38.5, 39, 39.5, 40, 40.5, 41, 41.5, 42, 42.5, 43, 43.5, 44, 44.5, 45

Title: Foot Width
Options: Narrow, Normal, Wide

Type: Multiple Choice

Title: Product Standouts
Options: High Quality, Real Leather Smell, Old World Craftsmanship, Hand Crafted, Great Value, Attracts Compliments, Unique, Great Gift

Title: Bought For
Options: Wedding, Work, Birthday, Everyday, Gift, Other

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