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Dynamic Link
Integrating the Dynamic Link into ActiveCampaign
Integrating the Dynamic Link into ActiveCampaign

Request Company Reviews directly from within ActiveCampaign using the Dynamic Link.

Mollie Herbert avatar
Written by Mollie Herbert
Updated over a week ago

To send company review invitations from ActiveCampaign, we use the dynamic link. The dynamic link pre-fills the customers order details to automatically verify the review.


⭐️ Available on Grow and Plus plans


  • Log into your dashboard.

  • Select Collection >> DYNAMIC LINK.

  • Copy the blue 'Dynamic Link Template For Automation' URL.

Instructions ⚙️

Editing your Dynamic Link

Once you have copied the dynamic link from your dashboard, open up any text element you have (E.g Microsoft Word, Google Docs, Textedit Ect.) and paste it into the document.[YourStoreURL]&user=<customer name>&order_id=<order reference>&email=<customer email address>&products=<product sku>&type=<review type>

It will look something like the above. The following steps below, will guide you through which parts of the link you will need to edit, to suit your outcomes you are looking to achieve.

Editing Review Type Fields

Firstly, you would need to change &type=<review type> to &type=company

If collecting Local Reviews: &type=<review type> becomes: &type=third_party

So now, your link should look something like this (depending on which review type you are collecting):[YourStoreURL]&user=<customer name>&order_id=<order reference>&email=<customer email address>&products=<product sku>&type=company

Editing Customer Data Fields

You will need then need to alter some of the text in the link, so that it compliments your placeholders that you already have in ActiveCampaign. These being:

<customer name><order reference><customer email address>

Customer Name Variable

&user=<customer name> becomes:


Order Reference Variable

&order_id=<order reference> becomes:


Customer Email Address Variable

&email=<customer email address> becomes:


So now, your link should look something like this:[STORE-ID]&user=%FIRSTNAME%&order_id=%SUBSCRIBERID%&email=%EMAIL%&products=&l=&type=company&video_campaign_id=

Pasting your Dynamic Link into a CTA Button in ActiveCampaign

Once you have changed the variable fields in the step above to accomodate for your parameters already set in ActiveCampaign, it is time to paste the link into the email template that you are wanting to send to customers.

In the email editor, drop a Button and add the link you have created in the Link field, like below.

You can then use this email in any workflows or campaigns moving forward.

For any further support, feel free to use our live chat in the bottom right hand of the dashboard.

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