If your business offers incentives for reviews, your reviews must be highlighted as Incentivized. Although the tags can be disabled for some accounts, they can not be disabled for businesses that have sold to the UK.
Additionally, the incentivized review question on the collector page is a mandatory feature that ensures compliance with laws regarding incentivized reviews. This question allows reviewers to disclose whether their review was written in exchange for a reward, promoting transparency and adherence to consumer protection regulations.
The reason for these tags is due to laws around incentivized reviews in the UK.
This includes both post-review tagging and pre-review disclosure requirements, such as the mandatory collector page question.
Requirements ⚙️
There are no requirements to have these tags. They will show automatically if you offer incentives for reviews.
Furthermore, the collector page includes a mandatory question that ensures reviewers disclose whether their review was incentivized.
The requirement to remove the tags are:
non-UK based stores that do not sell to UK customers
Declaring Incentives ⚖️
You can declare a review as incentivized through Quick Invite or Boosters before sending the invite out ⬇️
You can also declare a review as incentivised by clicking “Mark As Incentivized” in the sidebar when viewing a single review in the timeline.
Requesting Removal Of Tags 🏷️
It is possible to request the removal of individual tags via the dashboard. You can also do this from the sidebar after clicking a review, and you will be prompted to give an adequate reason. The request will be rejected if the reason is irrelevant or if your account is seen to be offering incentives.
To remove the tag in bulk, you must request this with our support agents over the live chat. You can request this simply by asking the AI bot if it can pass you on to a support agent, and then informing the support agent that you wish to remove the tag from all reviews. This request will then be escalated and completed as long as you meet the requirements:
Non-UK based store
No reviews from UK based customers in the last 6 months
No integrated loyalty platform
No offering vouchers or benefits to customers who leave a review
Customising The Incentive Description 📝
When marking a review as incentivized, submitting a booster, or queueing a quick invite, you have the option to include a custom description so they have more freedom to explain the type of incentive offered. By default, the description is:
This review was written in exchange for a reward, such as a discount. The incentive was offered regardless of the rating or sentiment of the review.
FAQs 🗣️
Are there any exceptions to these tags?
Are there any exceptions to these tags?
No. However, if you strongly believe a store’s reviews are getting wrongfully flagged as UK reviews, and your store is not UK-based, then please contact our support team over the live chat.
Why is this required?
Why is this required?
This is required to make sure you are in line with the DMCC Act. The DMCC Act is a UK consumer protection law. If a business is selling to the UK, even if they are outside of the UK, the law applies to them. Applying incentivization tagging to clients that are selling to UK consumers is for your own benefit; that's how we help you to stay compliant.
Another compliance measure is the mandatory incentivized review question on the collector page, which ensures transparency by allowing reviewers to disclose any incentives they received.
How can I stay compliant if I use API?
How can I stay compliant if I use API?
If you have a loyalty platform integrated or have vouchers set up, then tagging compliance is automatic. If you incentivise reviews through another method, you could also:
include
&tags=incentivizedin the Queue Invitation API RequestsMark email templates as incentivized
Additionally, ensure compliance by enabling the mandatory incentivized review question on the collector page, which automatically handles disclosure requirements.