Connect your REVIEWS.IO account to Klaviyo and create segmented audiences based on your review data.
Requirements
✅ An active Klaviyo account.
⭐️ An active REVIEWS.IO account.
Navigation 📍
Sign into your REVIEWS.IO dashboard.
Click Integrations >> Klaviyo.
Instructions ⚙️
If you have multiple Klaviyo Accounts, you can input an "Order-ID prefix". For example, if you have an EU store and a US store, you might need to use an Order ID prefix of #eu for your EU account, to ensure the relevant data is passed through. If you only have one Klaviyo account, you can ignore this step.
You will then need to press Link Account
This will take you through to Klaviyo to allow you to select your relevant account. Press Allow, and you will be successfully integrated!
Review Tracking Events
When a review is submitted after the integration has been enabled, "REVIEWS.IO" will be pushed into the customer's profile in Klaviyo.
The following events will be pushed to Klaviyo customer's profile:
ReviewsIOReview - All Company Reviews
ReviewsIONegativeReview - Company Review (1-3 Stars)
ReviewsIOPositiveReview - Company Review (4/5 Stars)
ReviewsIOProductReview - All Product Reviews
ReviewsIONegativeProductReview - Product Review (1-3 Stars)
ReviewsIOPositiveProductReview - Product Review (4/5 Stars)
ReviewsIOInfluencer - Any identifiable Instagram profiles is using our INFLUENCE component.
ReviewsIOPhoto - Any photo reviewers.
ReviewsIOVideo - Any video reviewers.
ReviewsIOSurvey - Any submitted surveys.
Creating Lists & Segments in Klaviyo
In Klaviyo click "Lists & Segments" in the left navigation, and then the blue "Create New" button. Next click the "Segment" button 👇
Give your Segment a name and then under "Definition" select "What someone has done (or not done)". In this example, the user wants to identify those who have left positive product reviews.
Select Tracking Event where You can then choose a REVIEWS.IO tracking event 👇
Segmenting via SKU
You can further filter down using the event properties. For example, to filter to users who've reviewed a specific product, select "ReviewsIOProductReview" as the event, then click the "Add Filter" button, select "product_sku" in the "where" box and then type the sku into the "equals" box:
Segmenting via Attributes
We also do offer the ability to create Segments via Attribute which you have collected from customers along reviews. If you had an Attribute already set up and collected in REVIEWS.IO:
This information would then be able to be utilised within these segments in Klaviyo under the Properties about someone:
Additional Klaviyo Features