Introduction 📖
Flagging reviews as Incentivised is incredibly important to ensure that your customers understand the context about how a review has been collected. The 'Incentivised' tag is crucial not only for transparency but also for legal and ethical compliance. For example, while incentivising product reviews is allowed under certain conditions, offering incentives for company reviews is not permitted. This is also a change enforced by the UK Government
Any review that has been written in exchange for a reward is considered an incentive; this includes (but is not limited to):
Discount Codes on future orders
Free Products in exchange for a review
Loyalty Points
Entries into giveaways
If you are offering incentives in exchange for reviews this must be in exchange for all reviews. You cannot only offer an incentive in exchange for a positive review. This ensures compliance with ethical standards and transparent business practices, aligning with legal mandates surrounding review collection.
Requirements
⭐️ Available on all plans
Instructions ⚙️
Manually Marking Reviews as Incentivized
To manually mark a review as incentivized navigate to the Timeline & click into a product review. On the right-hand side you will see a Mark As Incentivized button if you click this, a modal will open asking you to confirm the action. Once confirmed, the review is marked as Incentivized. Businesses can decide to use this feature to tag reviews as incentivized if rewards were involved during collection. If no rewards were offered, tagging is optional and not mandatory.
Automatically mark a review as Incentivised
Quick Invite
When queuing a quick invite there will be a Mark Review As Incentivized toggle. When you click this toggle, any reviews that are left as a result of the invitation will be marked as Incentivized automatically.
Publishing Incentivised Reviews
Public Profile Page
Any reviews which are marked as incentivised will be displayed with an incentivised badge on the public page. This will include a tool-tip to clarify what is considered an incentive.
