Reviews.io is a Google-licensed Review Partner, this means that the company reviews you collect from your customers on our platform do give you the eligibility to show stars in your Google Paid Ads

To gain stars in your Google AdWords campaign you will need to meet the following requirements:

  • Collect at least 100 verified reviews - Google wants quality reviews that give valuable insight into your business performance.

  • Collected within a 12-month period, per country - the 100 reviews need to be collected for the country the ad campaign is targeted at, and the 12 month period is rolling.

  • Total reviews need an average score of at least 3.5 out of 5.

Please note that any reviews left via your Public Profile Page will not be eligible for Google Seller Ratings.

Once you have reached these requirements, the stars will pull through to Google automatically and these can take 2-3 weeks to display. Reviews will be sent to Google if they meet the following requirements:

  • From a verified customer of a business with proof of purchase

  • Does not contain profanity or other objectionable content

  • Does not contain the names of individuals of a particular business

  • Factually correct

You can see your current seller Ratings eligibility by country in this panel from your timeline.

Please Note: Your review counts are not indexed by Google in real-time, therefore you will see a discrepancy between the reviews in your REVIEWS.io dashboard and the Google Seller Ratings page. To find out if you have a seller rating for a specific country, edit the following URL to replace "{yourwebsite}" with your homepage URL:

https://www.google.com/shopping/ratings/account/lookup?q={yourwebsite}

You'll be able to view information about your shop as well as a seller rating if your site meets the minimum seller rating thresholds. A country selector will allow you to view this information per country. Use the drop-down menu to see your seller ratings in different countries.

You may find that you are not always seeing stars on your end. This can happen for the following reasons below:

  • You're performing multiple searches from your own IP for the same keywords - If you spam Google search over and over again looking for your ads or extensions, Google will stop showing them to you, so don't be over-zealous in checking if they exist.

  • Google is deciding when to show your Seller Ratings - Time of day may be a factor in Google's decision to show your seller ratings, so if they're not there, try again a bit later on. Vary your keywords also, because different keywords have different intent.

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