Use review data to segment your audiences and send targeted campaigns in Dotdigital.
Requirements
⭐️ Active REVIEWS.IO account
✅ Dotdigital account
Navigation 📍
Login to your REVIEWS.IO account and go into Integrations >> Dotdigital
Instructions ⚙️
Once you are on the integration page, you will need to add your Dotdigital API Endpoint, API Username, and API Password.
You can follow the steps here to create an API User for Dotdigital.
Transactional data
The REVIEWS.IO integration pushes "REVIEWSio-Company-Review" and "REVIEWSio-Product-Review" transactional data objects into your Dotdigital account as reviews are submitted.
These objects contain the review rating, comments, date created, order reference, photos, and videos.
"REVIEWSio-Product-Review" data also includes the name and SKU of the product reviewed.
Once this Insight data is stored against your contacts, you can use it to write queries to segment your contacts against this data and create new address books. This will enable you to send targeted, personalised campaigns based upon your contacts’ review history.
REVIEWSio_Company_Review includes the following data:
Rating - 1 to 5-star rating
Comments - Review text
Order_reference - Customers order reference
Date_created - Date and time of review submission
Photos - An array of images submitted with the review (where applicable)
Videos - An array of videos submitted with the review (where applicable)
REVIEWSio_Product_Review includes the following data:
Rating - 1 to 5-star rating
Comments - Review
Text order_reference - Customers order reference
Date_created - Date and time of review submission
Product_name - The name of the reviewed product
SKU - SKU/identifier of the reviewed product
Photos - An array of images submitted with the review (where applicable)
Videos - An array of videos submitted with the review (where applicable)
Both are added on an account and contact level.
This allows you to target your customers based on whether or not they’ve left a review, or are happy with their purchase and your company's customer service.
JSON Examples
Company:
{
"rating":"5",
"comments":"Great company",
"order_reference":"#12345",
"date_created":"2022-04-05T12:12:12Z",
"photos":["https://reviews.io/photos/1214131.png"],
"videos":["https://reviews.io/videos/1214131.png"]
}
Product:
{
"rating":"5",
"comments":"Great product",
"order_reference":"#12345",
"date_created":"2022-04-05T12:12:12Z",
"product_name":"T-Shirt Black XL",
"sku":"AB12a",
"photos":["https://reviews.io/photos/1214131.png"],
"videos":["https://reviews.io/videos/1214131.png"]
}
UGC
A "REVIEWS.IO UGC" folder will be created in your Dotdigital Image Manager.
Images submitted in your reviews will be added here.
EasyEditor
You are also able to use the EasyEditor Extenstion feature within Dotdigital.
This allows you to add drag-and-drop versions of the below REVIEWS.IO widgets for use in your Dotdigital emails:
Badge
Nuggets
Rating Bar
UGC
These widgets are automatically added to Dotdigital and are updated daily so your content is always up-to-date.
Social Proof
You are also able to send your Social Proof Images to Dotdigital. To create a Social Proof image, follow the guide here.
Once created, you can click 'Save Banner', which will show a dropdown and you can choose 'Send to Dotdigital'. The image will then be sent straight to Dotdigital, where it can be added to your emails.
Flow Sequences
For more control over your data, integrate with Dotdigital through our invitation flow feature.
Simply add an Integration step after sending an email, select "Send to Dotdigital" and add your Dotdigital API user details.
Note: If you are already using our standalone Dotdigital integration, you would need to disable this when integrating with Dotdigital in a Flow sequence.
Example Flow
