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Requirements for Bing Seller Ratings
Requirements for Bing Seller Ratings
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Written by Nancy
Updated over a week ago is a Bing-licensed Review Partner, this means that the company reviews you collect from your customers on our platform do give you the eligibility to show stars in your Bing Paid Ads


βœ… This feature is available on all plans.

πŸ“ˆ Collect at least 30 verified Company level reviews - Bing wants quality reviews that give valuable insight into your business performance.

πŸ“† Collected within a 12-month period, per country - the 30 reviews need to be collected for the country the ad campaign is targeted at, and the 12 month period is rolling.

⭐️ Total reviews need an average score of at least 3.5 out of 5.

🚨 The Review will need to meet certain requirements set by Bing such as being a verified review with proof of purchase. The review must not contain profanity. The review also cannot contain any names of individuals or businesses.

Verified collection methods include queued invites using πŸ‘‡

  • An e-commerce plugin

  • BCC Integration

  • API

  • Or a Dynamic Link from your own email server


  • How do I check how many company reviews Bing currently have indexed for my website?

    This can be viewed by entering the following URL:{yourwebsite}
    with your full URL including the https:// included in the your website section.

  • I have achieved the seller rating requirements however my Reviews are not showing on Bing? Do you know why?
    This can happen for the following reasons below:

    • You're performing multiple searches from your own IP for the same keywords - If you spam Google search over and over again looking for your ads or extensions, Google will stop showing them to you, so don't be over-zealous in checking if they exist.

    • Google is deciding when to show your Seller Ratings - Time of day may be a factor in Google's decision to show your seller ratings, so if they're not there, try again a bit later on. Vary your keywords also, because different keywords have different intent.

  • How Long will stars take to start appearing in Google Seller Ratings?
    Stars can take anywhere from 3-6 weeks to start appearing once you have passed all of the requirements. Bing will pull these from the feed and re-pull data in the above time frame. There is no way to manually trigger this.

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