All Collections
Knowledge Base
Google Overview
Requirements for Google Seller Ratings (AdWords Stars)
Requirements for Google Seller Ratings (AdWords Stars)

What you need to do to get your Stars Showing in Google AdWords Campaigns

Mollie Herbert avatar
Written by Mollie Herbert
Updated over a week ago is a Google-licensed Review Partner, this means that the company reviews you collect from your customers on our platform give you the eligibility to show stars in your Google Paid Ads


πŸŽ‰ This feature is available on Start-Up plan and above

πŸ“Œ Collect at least 100 verified Company-level reviews - Google wants quality reviews that give valuable insight into your business performance.

πŸ—“ Collected within 12 months, per country - the 100 reviews need to be collected for the country the ad campaign is targeted at, and the 12-month period is rolling.

⭐️ Total reviews need an average score of at least 3.5 out of 5

βœ… The review will need to be verified with proof of purchase. Verified collection methods include queued invites using πŸ‘‡

πŸ“ The review must not contain profanity & must meet Google's strict guidelines on grammar. This also means that the reviews must have content and no blank reviews will be accepted.

An example of a review that would be eligible for Google Seller Ratings:

Amazing company, and amazing teachers, my son loves it there. They are also very flexible and very helpful.

An example of a review that would not be eligible for Google Seller Ratings:

Amazing company amazin teachers my son loves it here they are also v flexible and v helpfull


πŸ“’ How do I check how many company reviews Google currently has indexed for my website?

This can be viewed by entering the following URL URL&c=GB&v=19

with your full URL. The c= section would need to include the country that you're targeting, the link above for example is for UK reviews.

πŸ“’ Can I check how many eligible reviews for my targeted country I have from within My dashboard?

Yes, you can view your current total for each country. This can be viewed on the homepage of the dashboard on the right-hand side. (Please note: Your review counts are not indexed by Google in real-time, therefore you will see a discrepancy between the reviews in your dashboard and the Google Seller Ratings page):

As shown in the above screenshot, this client has reached the required review amount and would be eligible for Google Seller Ratings.

πŸ“’ I have achieved the seller rating requirements however my Reviews are not showing on Google. Do you know why?

This can happen for the following reasons below:

  • You're performing multiple searches from your own IP for the same keywords - If you spam Google search over and over again looking for your ads or extensions, Google will stop showing them to you, so don't be over-zealous in checking if they exist.

  • Google is deciding when to show your Seller Ratings - Time of day may be a factor in Google's decision to show your seller ratings, so if they're not there, try again a bit later on. Vary your keywords also, because different keywords have different intent.

πŸ“’ How Long will stars take to start appearing in Google Seller Ratings?

Stars can take anywhere from 2-4 weeks to start appearing once you have passed all of the requirements. Google will pull these from the feed and re-pull data in the above time frame. There is no way to manually trigger this.

Did this answer your question?