All Collections
For Consumers
The Mission
The Mission

How is working to strengthen trust and transparency in online reviews

Mollie Herbert avatar
Written by Mollie Herbert
Updated over a week ago is recognised by millions of consumers worldwide as the source of genuine reviews you can trust. We are independent, impartial and honest. Our mission is to be the world’s best review platform for consumers and businesses.

We understand that online reviews, while essential to businesses and useful to consumers, are only valued if they can be trusted, and so trust is at the core of everything we do.

Businesses can use our platform to request reviews from their genuine customers, and consumers can easily access and read these reviews via public-facing review pages.

We work closely with Google, and are licensed as a Google Review Partner. This means that we must adhere to strict standards for review collection and our clients (the businesses that you make purchases from) also must adhere to these standards.

We have created these pages to answer any questions you may have about the reviews listed on our website. If there are further questions that you think should be added to this list which may be beneficial to other consumers, please send an email to

Did this answer your question?