Here's everything you need to get REVIEWS.io fully working on your Maropost store — from connecting your account through to reviews actually appearing on your product pages.
What "done" looks like: by the end of this guide, your store will be automatically inviting customers to leave reviews once an order is dispatched, and star ratings will be visible on your product pages.
Before you start
✅ An active REVIEWS.io account
✅ An active Maropost store
✅ Access to your Maropost Web Themes editor (needed for Step 3)
Step 1 — Complete your account details
Go to Account Details and fill in your business information correctly — this feeds into your public-facing profile and review syndication.
Full instructions: Edit profile information
Step 2 — Set your timezone
Go to Settings → Country Settings:
Select the correct timezone for your business
Click Save Timezone
This keeps invitation timing and reporting accurate to your local time — worth doing before invitations start going out at scale.
Step 3 — Connect Maropost to REVIEWS.io
Go to your Maropost Commerce Cloud Control Panel and select Addons
Find the REVIEWS.IO app under Marketing and select Get Addon
Confirm your account login details, or set up an account if you don't already have one
Once connected, you can control the connection from your REVIEWS.io dashboard (Integrations → Maropost):
• Sync Orders — keeps invitations flowing for new orders
• Sync Old Orders — optionally request reviews from past customers over a chosen date range, useful for a quicker initial batch of reviews
• Sync Product Feed — click this to begin populating your product catalogue
✔ How to check this worked: your product catalogue should begin populating in REVIEWS.io after clicking Sync Product Feed.
Step 4 — Set up your review invitation email
Your invitation email is what actually asks customers for a review, so nothing gets collected until this is active.
📧 Company Review Request — best for Google Ads / Google Seller Ratings
📧 Product Review Request — best for Google Shopping and on-site product stars
📧 Combined Review Request — both, in a single email
📧 Third Party Request — any third-party site you've also integrated
Full setup instructions: Create a simple email invitation
⚠️ Easy to miss: the template must be switched to Active, or it will never send.
How invitations are triggered: by default, your Maropost trigger is Dispatched — an invitation queues once an order is marked dispatched.
Want more control over timing or a fully branded sequence? Our Flow feature lets you build a custom invitation sequence instead of relying on the default template — optional, not required to get started.
Step 5 — Design your collector page
When a customer clicks Write a Review in their invitation email, this is the landing page they land on.
Go to Collection → Collector Page to:
• Customise it to match your brand
• Add extra questions, attributes, or photo/video (UGC) collection
Step 6 — Install your review widgets on-site
This is the step that's easy to miss but essential — without it, you'll be collecting reviews that nobody visiting your store can see. This one involves editing your Maropost theme templates directly.
Please note: Widgets will only show once a review has been collected.
Product Reviews Widget (full review list on the product page):
In your Maropost Control Panel, go to Settings & tools → All settings & tools
Scroll to System Templates and open Webstore Templates
Navigate to Web Themes → storefront → templates → products → includes → product_information.template.html
Find the
divwith idaccordionReviews, and add the unique widget code from your dashboard inside thecard-bodyclass
Product Rating Snippet (star rating shown near the product title):
To show it on category/listing pages: edit Web Themes → storefront → templates → thumbs → product → template.html, and add the snippet below the
card-titleelementTo show it on the main product page instead: edit Web Themes → storefront → templates → products → include → header.template.html
<div class="ruk_rating_snippet" data-sku="[@sku@]"></div>
Then add the unique widget code from your dashboard to your footer template (Web Themes → storefront → templates → footers → template.html) so the snippet renders correctly across the site.
✔ How to check this worked: visit a product page on your live store — you should see the rating snippet and/or full reviews widget displaying.
Want star ratings to show up directly in Google search results? See the full Maropost Integration article for the Rich Snippet developer code to add to your product_review block.
You're set up — what happens next
• Invitations queue as orders are marked dispatched — there's naturally a lag before your first review
• Reviews will appear on your collector page, and on-page via the widgets installed in Step 3
• Used Sync Old Orders in Step 1? Those invitations will queue separately from new orders
Something not working?
• Review invitations not sending — troubleshooting guide
• Reviews not showing on your site — troubleshooting guide
If it's not covered there, contact support via live chat.