Ensuring your product feed is fit for Google Shopping is a very important procedure in gaining stars in your Google Shopping product listings. Here's what you'll need to know to get your products showing stars.
If you're not sure what Google Shopping Stars are referring to, please check out our Google Overview page which details every displayable rating within Google.
✅ Growth Plan and above
What do I need to display Google Shopping Ads?
Our Growth Plan and above have Google Shopping reviews included. You would also need to achieve the below requirements 👇
⭐️ Collect at least 50 total Product Reviews with at least 3 reviews on 1 of the products.
⭐️ Product reviews must not mention the company name, customer service or delivery.
⭐️ Spelling and grammar needs to be spot on for Google to accept them - any typo's or grammatical mistakes will be non eligible for Google standards.
⭐️ The review MUST have content, blank reviews do not contribute to this count.
Google will match the reviews to your Google Shopping product based on the following:
Your product reviews feed and shopping feed contain identical GTINs or
Your product reviews feed and shopping feed contain identical MPNs and Brands or
Your product reviews feed and shopping feed contain identical SKU and Brands or
Your product reviews feed and shopping feed contains identical product URLs.
📆 Once you have hit these requirements it will take Google a minimum of 28 days to crawl this information and start displaying those stars.
The less data you provide for matching reviews to the shopping feed, the higher the probability that you won't get stars on your Google Shopping ads. For product reviews to display in Google shopping, Google requires generally a GTIN or MPN and Brand pair (GTIN is the best option). This helps Google match the reviews collected against these identifiers, to the products listed in your Google PLA's, so the product-specific reviews will pull through into your shopping results.
For more information please speak with your Google rep, your performance marketing agency or visit the Google Merchant Center about unique product identifiers.