Connect your REVIEWS.io account to Klaviyo and create segmented audiences based on your review data.
Video Tutorial
Requirements
An active Klaviyo account.
An active REVIEWS.io account.
Navigation
Sign into your REVIEWS.io dashboard.
Click Integrations >> Klaviyo.
Instructions
1. Add Your Klaviyo API Keys
Create your Klaviyo API Keys here (https://www.klaviyo.com/account#api-keys-tab) and add them to the API form for Klaviyo integrations within your REVIEWS.io account.
How it looks in Klaviyo:
If you are using multiply Klaviyo accounts you must include ORDER ID Prefix field Eg: US Account may have order ids like #US123141 and the AU, #AU124181
Review Tracking Events
When a review is submitted or an Influencer is found after the integration has been enabled, a "Custom Event" will be pushed into the customer's profile in Klaviyo.
The following events will be pushed to Klaviyo customer's profile:
ReviewsIOReview - All Company Reviews
ReviewsIONegativeReview - Company Review (1-3 Stars)
ReviewsIOPositiveReview - Company Review (4/5 Stars)
ReviewsIOProductReview - All Product Reviews
ReviewsIONegativeProductReview - Product Review (1-3 Stars)
ReviewsIOPositiveProductReview - Product Review (4/5 Stars)
ReviewsIOInfluencer - Any identifiable Instagram profiles is using our INFLUENCE component.
ReviewsIOPhoto - Any photo reviewers.
ReviewsIOVideo - Any video reviewers.
2. Creating Lists & Segments in Klaviyo
a) In Klaviyo click "Lists & Segments" in the left navigation, and then the blue "Create List / Segment" button.
b) Next click the "Segment" button.
c) Name Segment
Give your Segment a name and then under "Definition" select "What someone has done (or not done)".
d) Select Tracking Event
Select Tracking Event where You can then choose a REVIEWS.io tracking event.
You can further filter down using the event properties. For example to filter to users who've reviewed a specific product select "ReviewsIOProductReview" as the event, then click the "Add Filter" button, select "product_sku" in the "where" box and then type the sku into the "equals" box:
e) Segmenting via Attributes
We also do offer the ability to create Segments via Attribute which you have collected from customers alongside reviews. If you had a Attribute already set up and collected in REVIEWS.io:
This information would then be able to be utilised within these segments in Klaviyo under the Properties about someone:
Additional Klaviyo Features