Connect your REVIEWS.IO account to Klaviyo and create segmented audiences based on your review data.

Requirements

✅ An active Klaviyo account.

✅ Active REVIEWS.io account

Navigation 📍

Sign into your REVIEWS.IO dashboard.
Click Integrations >> Klaviyo.

Instructions ⚙️

If you have multiple Klaviyo Accounts, you can input an "Order-ID prefix". For example, if you have an EU store and a US store, you might need to use an Order ID prefix of #eu for your EU account, to ensure the relevant data is passed through. If you only have one Klaviyo account, you can ignore this step. Additionally, note that Klaviyo no longer utilizes private or public API keys for integration with REVIEWS.IO. If you previously used API keys, ensure your integration has been updated to the current standard to avoid connectivity issues.

You will then need to press Link Account If the integration process fails, try removing the existing Klaviyo integration from REVIEWS.IO and reconnecting it. Ensure you select the correct Klaviyo account and press "Allow" to finalize the connection.

This will take you through to Klaviyo to allow you to select your relevant account. Press Allow, and you will be successfully integrated! If you encounter errors, such as "you already have access to the account," double-check the selected Klaviyo account and verify permissions. Additionally, you can remove and reintegrate REVIEWS.IO to ensure proper connectivity.

Review Tracking Events

When a review is submitted after the integration has been enabled, "REVIEWS.IO" will be pushed into the customer's profile in Klaviyo.

The following events will be pushed to Klaviyo customer's profile:

ReviewsIOReview - All Company Reviews
ReviewsIONegativeReview - Company Review (1-3 Stars)
ReviewsIOPositiveReview - Company Review (4/5 Stars)
ReviewsIOProductReview - All Product Reviews
ReviewsIONegativeProductReview - Product Review (1-3 Stars)
ReviewsIOPositiveProductReview - Product Review (4/5 Stars)
ReviewsIOPhoto - Any photo reviewers.
ReviewsIOVideo - Any video reviewers.
ReviewsIOSurvey - Any submitted surveys. If events like ReviewsIOProductReview stop working, this might be due to Klaviyo's latest updates. To fix this, remove the outdated integration from Klaviyo and reintegrate REVIEWS.IO using the updated method without API keys.

Creating Lists & Segments in Klaviyo

In Klaviyo click "Lists & Segments" in the left navigation, and then the blue "Create New" button. Next click the "Segment" button 👇

Give your Segment a name and then under "Definition" select "What someone has done (or not done)". In this example, the user wants to identify those who have left positive product reviews.

Select Tracking Event where You can then choose a REVIEWS.IO tracking event 👇

Segmenting via SKU

You can further filter down using the event properties. For example, to filter to users who've reviewed a specific product, select "ReviewsIOProductReview" as the event, then click the "Add Filter" button, select "product_sku" in the "where" box and then type the sku into the "equals" box:

Segmenting via Attributes

We also do offer the ability to create Segments via Attribute which you have collected from customers along reviews. If you had an Attribute already set up and collected in REVIEWS.IO: