REVIEWS.io is a Google-licensed review partner and can send your reviews to three distinct Google products. Each one has a separate setup path and eligibility requirement. This article covers how to connect each one and what to check if the connection isn't working.
Already connected but reviews aren't showing? See Google Seller Ratings and Shopping Stars — why they're not showing for indexing delays and eligibility checks.
The three Google integrations — which one do you need?
Integration | Where reviews appear | Plan required |
Google Seller Ratings | Stars shown in Google Ads (Search) | Start-Up and above |
Google Shopping Stars | Stars on product listings in Google Shopping | Start-Up and above |
Google Business Profile | Reviews synced to your Google Maps / Search business listing | Grow and above |
Google Seller Ratings — setup
Google Seller Ratings are enabled automatically once you meet the eligibility requirements — there is no manual connection step in your REVIEWS.io dashboard. REVIEWS.io submits your review feed to Google on your behalf as a licensed partner.
Eligibility requirements:
At least 100 verified company reviews per country, collected within the last 12 months
Reviews must be collected via invitation — profile page reviews are not eligible
Start-Up plan or above
Once eligible, Google takes 2–4 weeks to index your feed and begin showing stars. You can check whether Google has your ratings indexed at: google.com/shopping/ratings/account/lookup — enter your domain to see your indexed status.
Common setup issues — Google Seller Ratings
Issue | Cause | Fix |
Domain not found in Google's lookup tool | Feed not yet indexed, or eligibility not yet met | Check review count and collection method; allow up to 4 weeks after reaching 100 verified reviews |
Stars showing inconsistently in Ads | Google controls when stars are shown — varies by keyword, time of day, and search volume | Test from a different browser or device; this cannot be forced on REVIEWS.io's side |
Review count appears lower than expected | Google only counts verified, invitation-collected reviews from the last 12 months — profile page reviews are excluded | Use Review Booster to send invitations and grow your eligible review count |
Google Shopping Stars — setup
Google Shopping Stars require a connection between your REVIEWS.io product review feed and your Google Merchant Centre account. REVIEWS.io submits the feed automatically — but your Merchant Centre must be correctly configured to receive it.
To enable Google Shopping Stars:
Ensure you are on the Start-Up plan or above.
Confirm you have at least 50 product reviews in REVIEWS.io, with at least 3 reviews on a single product.
Make sure your products have valid GTINs or MPN+Brand identifiers — these must match between your REVIEWS.io product catalogue and your Google Merchant Centre product feed.
In your Google Merchant Centre account, confirm that the Product Ratings programme is enabled. Go to Growth → Manage programmes and enable Product Ratings if it is not already active.
REVIEWS.io will automatically submit your product review feed to Google once eligibility is met. No manual feed submission is needed.
Common setup issues — Google Shopping Stars
Issue | Cause | Fix |
Stars not appearing after 4 weeks | Product Ratings programme not enabled in Merchant Centre, or product identifiers don't match | Check Product Ratings is active in Merchant Centre; verify GTINs or MPN+Brand match between your two feeds |
Stars showing on some products but not others | Individual products don't yet have 3 reviews, or their identifiers don't match | Check the product in your REVIEWS.io catalogue — confirm its GTIN/MPN matches your Merchant Centre listing exactly |
Merchant Centre shows a feed error | Missing or mismatched product identifiers in the review feed | Contact REVIEWS.io support via live chat with a screenshot of the Merchant Centre error — the support team can inspect your feed directly |
Google Business Profile — setup
Google Business Profile integration syncs your REVIEWS.io company reviews to your Google Maps and Search listing. To enable it:
In your REVIEWS.io dashboard, go to Reputation
Find Google Business Profile and click Connect.
Sign in with the Google account that manages your Google Business Profile.
Grant the requested permissions.
Select the Business Profile location to sync reviews to.
Save the connection.
Once connected, new reviews will sync to your profile within 24–48 hours.
Common setup issues — Google Business Profile
Issue | Cause | Fix |
Can't find the Google Business Profile option in Integrations | Your plan may not include this integration | Contact support via live chat to confirm whether your plan includes Google Business Profile integration |
Connection fails or returns a permissions error | The Google account used doesn't have Owner or Manager access to the Business Profile | Sign in with a Google account that has Owner or Manager role on the profile. Check access at business.google.com |
Reviews stopped syncing after working previously | Google token expired or permissions were revoked | Reconnect the integration: go to Reputation, disconnect Google Business Profile, then reconnect using the steps above |
Profile flagged or reviews removed by Google | Google's spam filters triggered — usually by a volume spike or policy issue | Pause the sync, remove non-compliant reviews, and wait 7–14 days before re-enabling |
When to contact support
Contact the support team via live chat from your REVIEWS.io dashboard if:
You have met all eligibility requirements but stars are still not showing after 4 weeks
Your Google Merchant Centre is showing a feed error you can't resolve
Your Google Business Profile integration is not available in your dashboard
Reviews synced to Google are appearing incorrectly or on the wrong listing
To help the team investigate, have your domain, plan name, and a description of the issue ready. For Merchant Centre errors, a screenshot of the error message will speed up the investigation.