While brands may generate and display UGC on their own websites, retail channels multiply their value by reaching exponentially more shoppers. Syndication helps brands ensure their content is available wherever consumers shop and helps retailers deliver an exceptional shopping experience by improving content coverage across products.

In the Bazaarvoice Network, retail sites that accept syndication from brands see a median of 83% more reviews per product than those without syndication. Half of Bazaarvoice retailers source at least 65% of their reviews directly from brands.