The Insights & Analytics gives you data about all your reviews, which you can export as .csv files by section.
Navigation 📍
Analytics >> In-depth Insights
AI Findings
At the top of the Insights & Analytics page, you'll see "Findings from the last 30 days," AI-generated highlights pulled from your recent review activity.
Each finding is flagged by severity (e.g., Critical, Moderate, or positive callouts) and includes:
A short summary of what's happening and a recommended action
A "View [X]" button linking to the relevant data behind the finding
Key takeaways — a few bullet points explaining why it matters
This is designed to surface things you might otherwise miss — e.g., a sudden drop in review volume, recurring product defect complaints, or standout praise worth leaning into in marketing.
Instructions ⚙️
Filter
You may filter the statistics by date by entering it in the box at the top; otherwise, the data will reflect all historic reviews in your account.
Products tab 🛍
The Products tab now shows a set of AI-annotated charts and cards, each with a short AI-generated insight above the data.
Average rating
Shows your average product star rating over the selected period, with an AI insight summarising the trend (e.g. whether it's improved or declined).
Review volume
Shows the number of product reviews collected over time, with an AI note flagging things like low-volume periods that make period-over-period comparisons less reliable.
Product rating distribution
A bar chart showing the split of reviews across 1–5 stars, with an AI insight summarising overall satisfaction (e.g., what % of reviews are 4–5 stars).
Product review sentiment (AI)
An overview of sentiment across your product reviews for the selected date range.
Positive sentiment topics (AI) / Negative sentiment topics (AI)
Side-by-side cards showing the most common positive and negative themes mentioned in product reviews.
Best performing product (AI) / Worst performing product (AI)
Highlights your top and bottom performing products based on review sentiment/rating for the period.
Note: if there's no review data for the selected date range, each card shows a "No data available for this date range" placeholder with the date range underneath.
Company tab 📈
The Company tab shows AI-annotated charts covering your overall Company review performance.
Average rating
Shows your average company star rating over time, with an AI insight summarising whether it's stable, improving, or declining.
Review volume
Shows the number of Company reviews collected over the period, with an AI note on collection activity and reliability of the trend.
Net promoter score (NPS)
A gauge showing your current NPS score, based on total responses collected. Breaks responses down into:
Promoters — customers likely to recommend you
Passives — neutral customers
Detractors — customers unlikely to recommend you
An AI insight summarises your current score and response volume.
Rating distribution
A bar chart showing the split of Company reviews across 1–5 stars, with an AI insight on overall satisfaction (e.g. what % are 4–5 stars).
Reviews by country
A geo breakdown of where your Company reviews are coming from.
Note: as with the Products tab, cards show a "No data available for this date range" placeholder if there's nothing to show for the selected period.
Invitations tab ✉️
The Invitations tab shows AI-annotated charts covering your review invitation email performance.
Invitations sent
Total invitations sent over the period, with an AI insight on whether volume is stable/growing and which week saw the most activity.
Open rate
Email open rate over time, with an AI insight comparing it to the previous period and calling out the strongest-performing week.
Click-through rate
Email click-through rate over time, with an AI insight on the trend versus the previous period and the peak week.
Conversion rate
Rate at which invitation emails led to a completed review, with an AI insight on the trend versus the previous period and the peak week.
Invitations sent by template
A breakdown of invitation volume by email template (e.g., Combined Template, Request Company Reviews, Request Reviews), with an AI insight naming the template that drove the most volume.
Open rate by template
Open rate broken down by template, with an AI insight naming the best-performing template.
Click-through rate by template
Click-through rate broken down by template, with an AI insight naming the best-performing template.
Conversion rate by template
Conversion rate broken down by template, with an AI insight naming the best-converting template.
Attributes tab 📋
The Attributes tab shows a breakdown of custom review attributes (questions you've set up to collect alongside star ratings), split into two columns: Product attributes and Customer attributes.






