Here's everything you need to get REVIEWS.io fully working on your WooCommerce store — from connecting your account through to reviews actually appearing on your product pages.
What "done" looks like: by the end of this guide, your store will be automatically inviting customers to leave reviews once an order is completed, and star ratings will be visible on your product pages.
Before you start
✅ An active REVIEWS.io account
✅ Admin access to your WordPress/WooCommerce install
Step 1 — Complete your account details
Go to Account Details and fill in your business information correctly — this feeds into your public-facing profile and review syndication.
Full instructions: Edit profile information
Step 2 — Set your timezone
Go to Settings → Country Settings:
Select the correct timezone for your business
Click Save Timezone
This keeps invitation timing and reporting accurate to your local time — worth doing before invitations start going out at scale.
Step 3 — Connect WooCommerce to REVIEWS.io
Download the REVIEWS.io plugin from WordPress.org, upload it to your WordPress install, and activate it
In your REVIEWS.io dashboard, go to Integrations → WooCommerce and note your Region, Store ID and API Key under API Credentials
In WordPress, go to Settings → Reviews.co.uk and enter those credentials, then save
Step 4 — Enable your product feed
In WooCommerce, go to the Data Feeds tab and set Enable Product Feed to Yes
Copy the feed link provided
In REVIEWS.io, go to Collection → Product Catalogue → Setup Product Feed, paste the link, and set the format to XML
If you have extra data to include, add your own Data Attributes in WooCommerce — these will appear in your Product Catalogue automatically.
✔ How to check this worked: your product catalogue should begin populating in REVIEWS.io. This can take up to a few hours to fully complete — that's normal, not a fault.
Step 5 — Set up your review invitation email
Your invitation email is what actually asks customers for a review, so nothing gets collected until this is active.
📧 Company Review Request — best for Google Ads / Google Seller Ratings
📧 Product Review Request — best for Google Shopping and on-site product stars
📧 Combined Review Request — both, in a single email
📧 Third Party Request — any third-party site you've also integrated
Full setup instructions: Create a simple email invitation
⚠️ Easy to miss: the template must be switched to Active, or it will never send.
How invitations are triggered: by default, your WooCommerce trigger is Completed — an invitation queues once an order is marked completed in WooCommerce.
Want more control over timing or a fully branded sequence? Our Flow feature lets you build a custom invitation sequence instead of relying on the default template — optional, not required to get started.
Step 6 — Design your collector page
When a customer clicks Write a Review in their invitation email, this is the landing page they land on.
Go to Collection → Collector Page to:
• Customise it to match your brand
• Add extra questions, attributes, or photo/video (UGC) collection
Step 7 — Install your review widgets on-site
This is the step that's easy to miss but essential — without it, you'll be collecting reviews that nobody visiting your store can see.
Please note: Widgets will only show once a review has been collected.
In WordPress, go to Plugins → Installed Plugins, find Reviews.co.uk for WooCommerce, and select Settings. Under Review Publishing, you can enable:
• Product Review Widget — choose to display within a tab, underneath the product summary, or at the bottom of the page
• Rating Snippet — displays under the product title by default, or use the [rating_snippet] shortcode to place it elsewhere
• Nuggets, Floating, UGC, Survey, Rating Bar & Carousel widgets — each has a toggle, or a shortcode if you'd rather place it manually
✔ How to check this worked: visit a product page on your live store — you should see the star widget or rating snippet displaying.
Using our older Legacy Widget? It's deprecated and will be removed in a future update — worth switching to the current widgets if you haven't already.
You're set up — what happens next
• Invitations queue as orders are marked completed — there's naturally a lag before your first review
• Reviews will appear on your collector page, and stars will show via your widgets on-site
• Also running a Rich Snippet? Enable it in the plugin settings so ratings can appear directly in Google search results
Something not working?
Two guides cover almost every early issue:
• Review invitations not sending — troubleshooting guide
• Reviews not showing on your site — troubleshooting guide
If it's not covered there, contact support via live chat.