UGC is a solution consisting of two parts: Gallery and Publish. These tools are designed for businesses to leverage influential customers and non-customer content on Instagram to increase reach, engagement, and revenue.
UGC: Gallery gives you the opportunity to interact with influencers who are mentioning your business online. Whenever an Instagram user tags your company in a post, it will appear in this list.
UGC: Publish allows you to use user-generated images from Instagram within a widget on your site. This widget contains review content and also lets your visitors buy products in shoppable galleries.
However, the UGC widget functions differently as it provides a feature that allows clients to automatically publish videos and photos within the widget. There is a setting available for the UGC gallery that can be disabled if a client prefers not to auto-publish content to their UGC widget: